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Ample Insight Helps Unilever with Major Consumer Product Expansions

Unilever's Preferred Outside Data Science Partner

Ample Insight Helps Unilever Expand into Key Product Verticals

The Client

Unilever is a global consumer goods company, managing nearly 400 brands in more than 190 countries. The company makes some of the best-known products around the world in Cosmetics, Personal Care, Home Care, and Foods & Refreshments. Notable brands include, but not limited to, Dove, Hellmann’s, Lipton, Axe, and Comfort.

The Challenge

Unilever has a fast-growing data science organization and was looking to expand their internal capabilities with external data science partners. The original engagement was a strategic initiative aimed to help Unilever expand into several key global consumer product verticals. The project required large amounts of data aggregation, cleansing, transformation, and analysis. The scope of the partnership quickly grew from there.

The Solution

By deeply understanding the business goals, we were able to quickly deliver a set of solutions that not only helped Unilever surpass their original goals but also reduced the time required to achieve those goals through automation. The original delivery roadmap would have taken months whereas we were able to shorten the delivery timeline to 3-4 days. This enabled Unilever to enact business strategies months faster and with the latest market insights.

Through this initial engagement, Ample became a preferred data science partner for Unilever, delivering world-class data science services, and product, consumer and market insights in support of new product launches and expansion strategies.

The Value

  • Unilever designates Ample Insight as their preferred outside data science partner for market research.

  • Unilever continues to praise Ample Insight’s services as “proactive, focused and exceeds expectations”, and states that Ample’s dedication to strict timelines and integrated communications have ensured the continued success of the partnership.

  • Unilever’s data science team continues to apply Ample Insight’s best practices to further increase operational efficiency.

Client Testimonial

Ample exceeded expectations with a focused and proactive approach. Our results were fantastic. What stood out the most is how they automated a majority of our work for a major project which eliminated key bottlenecks for our data science teams, enabling us to make strategic decisions, faster.

Saranya Chandrasekar, Project Manager, Unilever (United Kingdom)